{"id":27007195,"date":"2015-06-23T11:13:00","date_gmt":"2015-06-23T18:13:00","guid":{"rendered":"https:\/\/getcake.com\/?post_type=project&p=27007195"},"modified":"2025-03-11T11:26:41","modified_gmt":"2025-03-11T18:26:41","slug":"patients-guide","status":"publish","type":"project","link":"https:\/\/getcake.com\/resources\/patients-guide\/","title":{"rendered":"Patient’s Guide"},"content":{"rendered":"

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Patient\u2019s Guide<\/h2>\n

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Patient\u2019s Guide Sees Surge in Delivery Speeds by +75%, Monetization per Lead by +50%, Reduces Client Onboarding Time by 400% with CAKE Implementation<\/span><\/p>\n

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The Client<\/h2>\n

Patient\u2019s Guide is a leading performance marketing and lead\u00a0generation network in healthcare. With more than two million monthly\u00a0visitors and 20,000 connected patients monthly, Patient\u2019s Guide helps\u00a0medical practitioners, pharmaceutical and medical device companies\u00a0reach their ideal customer at the opportune moment.<\/span><\/p>\n

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Patient\u2019s Guide<\/h3>\n

Health & Beauty<\/span><\/p>\n

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THE BUSINESS CHALLENGE<\/h2>\n

As Patient\u2019s Guide\u2019s user base continues to steadily expand, it is\u00a0imperative to have an automated process in place that will be able to\u00a0keep up as the organization grows. Patient\u2019s Guide\u2019s lead generation\u00a0program was partly programmatic, however, largely a manual process.\u00a0From routing leads to accounting, this method required substantial\u00a0human resources. In addition, after onboarding a client, Patient\u2019s Guide\u00a0required up to five days to build out code to connect its system to their\u00a0API for lead transmission.<\/span><\/p>\n

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ENTER CAKE<\/h2>\n

Since implementing CAKE as its primary marketing performance\u00a0platform, Patient\u2019s Guide has been driving advancements in time to\u00a0value, improving the patient and client experience, as well as making\u00a0strides to consistently match lead buyers with the sellers who deliver the\u00a0best results. Now, the process is completely automated, accelerating\u00a0delivery speeds by +75% and reducing client onboarding time by 400%.\u00a0Its entire flow of business has been streamlined from the moment the\u00a0lead is generated to the reporting dashboard, minimizing errors and\u00a0providing greater capability to monetize each lead by +50%.<\/span>\u00a0<\/p>\n

\n

\u201cThe marketing platform has allowed us to streamline our process to deliver quality leads. As a result, we can focus on other vital aspects of our business \u2013 providing better service, dedicating more time to our clients and ultimately, increasing profitability. It\u2019s hard to imagine working without CAKE.\u201d<\/span><\/p>\n

 <\/p>\n

Jasson Gilmore<\/span>
CEO<\/em>\u00a0\u2013 Patient\u2019s Guide<\/span><\/p>\n

<\/span><\/p>\n<\/blockquote>\n


To access the pdf version of this case study, click here<\/a>.<\/span><\/p>\n

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BUSINESS IMPACT<\/span><\/h3>\n
    \n
  • Improved patient and client experience<\/li>\n
  • Greater capability to monetize each lead<\/li>\n
  • Reduced cost and management time<\/li>\n<\/ul>\n

    WHY CAKE<\/span><\/h3>\n
      \n
    • Single-source dashboard view of all digital marketing campaign data<\/li>\n
    • Simple to deploy and use<\/li>\n
    • Excellent, responsive customer service team<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#89CEE3″ custom_padding=”50px||50px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”20px” text_line_height=”1.5em” header_2_text_align=”center” header_2_font_size=”32px” header_2_line_height=”1.3em” width=”80%” module_alignment=”center” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      Want to learn more about CAKE?<\/h2>\n

      Our team has a deep digital knowledge and decades of experience working with a diverse range of clients. Our platform is robust, reliable and intuitive, with unique features designed to make managing data a piece of CAKE so you don’t need a digital translator to understand. Learn more about working with CAKE at our About Page.<\/span><\/p>\n

       <\/p>\n

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